I’ve been on every side of this industry.
That’s the point.
I’ve worked as a freelancer, inside agencies, on the in-house marketing teams of medium-sized businesses, and inside large enterprises managing agency relationships. I’ve seen how the game is played from every seat at the table — and I started PixelPickers because I think it can be played better.
THE HONEST VERSION
I didn’t start PixelPickers because I had a gap year and a laptop. I started it because after years of working across every corner of this industry, I developed a clear picture of what good digital marketing actually looks like — and how rarely it gets delivered.
I’ve been the freelancer hustling for the next contract. I’ve been the agency employee. I’ve been the in-house marketer managing agency relationships. And I’ve been the enterprise-side client holding vendors accountable for results.
That full picture is what makes PixelPickers different.
I know exactly what good looks like — and I know how to deliver it.
WHAT I ACTUALLY BELIEVE
The best thing an agency can do for a client is make itself unnecessary. That sounds like bad business advice. I think it’s the only honest way to work.
If I show you everything I do, explain every decision, and build systems your team can eventually run without me — and you still want me around — that’s a partnership. That’s what I’m here to build.
WHERE I’VE WORKED
Inside agencies
Built campaigns, wrote reports, and learned exactly how the sausage gets made.
In-house teams
Managed agency relationships from the client side of medium-sized businesses.
Enterprise level
Worked inside large organizations navigating complex, multi-agency engagements.
Independently
Freelanced across industries — masons, cabinetmakers, home builders, and more.
WHY NOVA SCOTIA?
My brother lives in downtown Toronto. I live in rural Nova Scotia. I get gigabit fiber to my door. He doesn’t.
Nova Scotia has some of the most developed internet infrastructure in the country — and a business culture that has barely touched it. The nearest pizza place to me has no website. It has a Facebook page, with a photo of the menu buried two years deep in “Pictures.” My dentist is excellent. I still have to call to book an appointment, and when I show up they hand me a business card with my next one written on it in pen — which I promptly lose, because who carries business cards in 2026?
This province has a fully built highway — and almost nobody is driving on it.
That’s not a criticism. It’s an opportunity — and one of the most significant ones I’ve ever seen. Nova Scotia businesses are sitting in front of a completely open field. The competition hasn’t moved yet. In most verticals, even foundational steps — a well-built website, a consistent content presence, basic local SEO — are enough to put a business at the top of search results and keep it there.
I don’t think NS businesses are behind because they don’t care. I think they’re behind because nobody has shown them how close they are to being ahead. That’s what I’m here to do.
Want to work together?
I’m always up for a straightforward conversation. No pitch deck, no pressure — just an honest look at what your business needs and whether I can help.